You need to break through, not blend in.

My specialty is helping you cut through the noise: strengthening stakeholder ecosystems, establishing foundations for sustainable company growth, and building trust.

You can see my public-facing portfolio here.

Specialties

  • Build an integrated communications program that outlasts the phases of your organization’s growth—and helps you move with greater speed, dexterity, and efficiency as a result.

  • Establish your company’s strategic narrative for the next five years by uniting your staff, board, and investors around a common field of view.

    This process fosters internal cohesion while positioning your customers and partners as your guiding north star. The deliverable is an internal document.

    By taking the time to define your messaging and positioning strategy, you drive cross-departmental success, breaking down silos across product, marketing, sales, and customer success. You’ll also strengthen the foundation for how your solution, technology, or capability is perceived in relation to industry and macro trends.

  • If you’re not familiar with the term GTM, it means “go-to-market.” This process involves educating prospective customers and partners, to help them make a decision.

    Our approach ensures that you’re delivering your key message clearly, succinctly, and with precision—to eliminate barriers to product adoption and sales cycle efficiency.

  • Transform complex concepts into stunning narrative experiences. Blend logic and aesthetics to captivate the imagination. Integrate planning, writing, data visualization, and design into a unified process.

  • Build a library of attention-grabbing, engaging stories—though a combination of media— with a multi-year shelf-life, to proactively drive outcomes for your business.

    These narratives will be mapped to your buyer journey, so you can demonstrate a clear impact to your KPIs.

  • In our numbers-driven world, human interest narratives are how we bring important ideas home.

    Blending best practices from journalism, copywriting, and research methods, these timeless stories will be an appreciating asset for your organization.

  • Establish an on-point data story to share with your company’s c-suite and board.

    Ensure that you’re incorporating statistical best practices and that you’re capturing the exact metrics that matter most to your organization.

  • GenAI isn’t about replacing humans. It can be profoundly supportive in generating rapid-response collateral, phrasing core messaging ideas in new ways, establishing structure for readability, and operating as a quick-response agent.

    The key is to identify the optimal human loops in which GenAI systems make sense. We help you incorporate GenAI workflows into your marketing and communications initiatives.

  • Communities and partner ecosystems empower organizations to hit their growth KPIs more effectively, at lower cost-per-acquisition.

    Make sure you have the right strategy, operating model, collateral, and channel optimization strategy, to get these initiatives up, running, and scaling.

  • Implement best-in-class strategies that support true organizational growth. Rely on a team that embeds within your organization vs. operating as “just a service provider.”

  • Build a cultural resilience initiative at your organization, so that you you’re well positioned to respond to the challenges and setbacks of our modern times. In addition to employing traditional crisis communications techniques and frameworks, make sure that your strategy outlasts the present moment to ensure that you’re situated to move forward.

Select Experiences

    • LinkedIn

    • Twitter

    • Stack Overflow

    • Lean Startup Company

    • The Globe and Mail

    • Forbes

    • Salesforce

    • Sema Technologies, Inc.

    • H2O.ai

    • U.S. government innovation

    • Zephyr Peacock India Growth Fund

    • Scale Venture Partners

    • Primary Venture Partners

    • RocketSpace

    • Soracom

    • aeSolutions

    • Praxedo

    • Boviet Solar USA

    • Juvo Mobile

    • Trulioo

    • Plaid

    • Diligent

    • Kodiak Solutions

    • WHILL

    • Blue Shield of Illinois

    • Blue Shield of California

    • Key Solutions

    • Kenna Security

    • Okta

    • Cloudera

    • Atos

    • McKinsey

    • Dropbox

    • Box

    • Higher Ground

    • Lean Startup Education

    • General Assembly

    • Shippo

    • Shopify

    • BigCommerce

    • Tangiblee

→ Reviews

  • “Ritika was awesome enough to hire me when I was just starting out as a freelance writer, and after working with numerous editors and supervisors since then, she has been by far one of my favorite people to work with. She's a talented writer and a brilliant supervisor. You'll be SERIOUSLY missing out if you don't hire her and have her on your team.”

    — Jenna Birch, VP of Narrative and Communications at NFX

  • “Ritika is in a class by herself. She has the qualities we're all looking for in ourselves and our peers. A sense of leadership was key in the prospecting needed to find the value in the product I represented, high intelligence to build a model that delivered results, and strong stewardship to manage a long lasting strategy. Also, she is incredibly accessible - with a generosity and spirit that comes through even over email.”

    — Nick Frazee, Founder & Chief Revenue Officer at VideoByte

  • “Ritika Puri is a force, unafraid to explore new avenues and take calculated risks for impactful results. She's an unwavering support pillar for everyone around her. For me (aside from getting a kick out of being her name twin), she has been an invaluable and life-changing source of support for me. With a simple message to a former colleague and friend, she helped lead me to an opportunity that perfectly matched my skills and aspirations. Whenever Ritika is involved, you can be confident that you are in capable hands. She is an outstanding partner and a driving force for progress and positive change.”

    — Ritika Trikha Marwaha, director of content at Eclipse Ventures

  • “In the times I’ve worked with Ritika here at Uberflip she has taken a collaborative approach as though she was part of our team. Since I first met her I’ve watched her profile increase through social media highlights where she’s seen as a respected speaker on numerous topics tied to technology and how brands are evolving to connect with their customers.”

    — Randy Frisch, co-founder at Uberflip

  • “Ritika is an amazing storyteller. She helped us tell Sortly's story to the world and the results have been spectacular. On top of being an expert content marketer, she is also a great "connector" of people. She helped us connect with a great many number of awesome people. We are very fortunate to have known and working with her.”

    — Dhanush Balachandran, Founder at Sortly

  • “Ritika is one of those extremely rare individuals who combines creative problem solving with advanced statistical knowledge, with being an incredible human being who never stops until the job is completed accurately with high quality.

    Her creative, yet data-driven problem solving methods are astounding. She's by far one of the most insightful technical data analysts and creative thinkers whom I've had the privilege to work with during my long career.”

    — Christopher Bridges, technical and analytical executive and former advisor to UCLA data science program

  • “A good quality test for a partner lies in the answer to a simple question: When you move companies or roles, do you make sure to bring the partner into your new place? That was a no-brainer with Ritika. She dives into understanding us, our business, our audiences, our style... And on a personal level, I just like working with good people. Life is too short to depend on jerks.”

    — Brad Young, marketing executive @Dun & Bradstreet, Prudential Financial

  • “Ritika is engaging, insightful, and an incredibly talented writer. If you're looking for strategic marketing/communication support, I highly recommend her.”

    — Tiffany Hunt, Marketing & Proposal Manager at Cyclomedia, Black & Veatch

  • “Ritika is an amazing storyteller. She helped us tell Sortly's story to the world and the results have been spectacular. On top of being an expert content marketer, she is also a great "connector" of people. She helped us connect with a great many number of awesome people. We are very fortunate to have known and working with her.”

    — Dhanush Balachandran, Founder at Sortly

  • “Ritika continues to be vital for each company I am a part of. She is the first person I contact when needing help with crafting or coaching for a compelling product story, industry research, whitepaper, case study, and long-form blog content. Her depth of knowledge and ability to articulate industry semantics are comparable to conversations I have with leading academics who specialize in their respective scientific fields. As an executive, I rely on her keen ability to understand people to help form high-level strategies."

    — Ben Strahan, marketing executive @Arduino, @Soracom, @Hologram

  • “Ritika’s data-driven storytelling abilities gave us the angle we needed to differentiate in the market. Without her approach, the narrative would have probably looked like any other research report in the industry. She gave us a huge competitive edge as a thought leader.”

    — Rachel Morgan, marketing leader @Handshake and others

  • “I have been following Ritika for years ever since I discovered an incredible Content Marketing guide she made. That resource helped me build a marketing strategy at a young startup I was working on and establish it as a key player in our tech ecosystem. With some of the suggestions I learned from Ritika, we became one of the top-ranked companies in our field and I was able to grow revenue by 40% YOY. She has a way of breaking seemingly dry concepts down and giving them a soul. It’s a pleasure to learn from her!”

    — Alia Poonawala, higher education executive @Johns Hopkins University

  • “Working with Ritika has been one of the very few occasions where an someone has led with empathy and understanding first, instead of expectation and constraint. Bringing out the best in people - and them in turn giving their best - requires flexibility both in corporate structure and spirit. Ritika adapts to the team, instead of the team adapting to Ritika.  I couldn't recommend her more.”

    — Matt Hussey, editor in chief  @NEAR Protocol, Decrypt, The Next Web, and others

  • “Working with Ritika accelerates our marketing, branding, PR and content efforts. As a strategic partner, she’s helped us raise the visibility of our company, while still carefully executing on the day-to-day functions that a lean in-house team depends on. It's been a pleasure working with this group, not only in my current role, but in previous companies as well.

    As a bonus, working with Ritika comes with an extremely high quality network that has been invaluable for creating and vetting co-marketing opportunities with other companies and thought leaders. She is always on the lookout for content and marketing opportunities that are delightfully well-aligned with our company goals.”

    — Helen Phung, media relations consultant @independent, Shippo, Optimizely, and others


  • “Ritika continues to be vital for each company I am a part of. She is the first person I contact when needing help with crafting or coaching for a compelling product story, industry research, whitepaper, case study, and long-form blog content. Her depth of knowledge and ability to articulate industry semantics are  comparable to conversations I have with leading academics who specialize in their respective scientific fields. As an executive, I rely on her keen ability to understand people to help form high-level strategies."

    — Ben Strahan, marketing executive @Arduino, @Soracom, @Hologram