CircleBlack, a fintech startup in the wealth management industry, worked with me to implement a voice-of-customer qualitative listening program. Based on findings from the report, the team I managed developed an educational content library to support go-to-market efforts across their sales and marketing teams.

I was part of a team at Plaid that developed a library of educational content to explain the company’s technical value proposition to an audience of non-technical congressional staffers and policymakers.

Soracom collaborated with me and a group of consultants that I managed to implement a voice-of-customer qualitative listening program around their industrial IoT solution. The team I managed built a library of case studies demonstrating the value of their technology in solving challenges across areas such as sustainability, public space sanitation, and school safety.

Cyclomedia helps local governments and utilities companies monitor their assets, respond to natural disasters, and stay on top of preventative maintenance. The solution can be challenging for some local governments to afford due to budget cuts and other regional financial stressors. I led a team that developed a series of product marketing resources to help local government agencies pool resources to pay for the technology.

Two weeks after California announced a lockdown due to COVID-19, this enterprise cloud company needed to change the course of their internal communications. The pandemic followed multiple major HR shifts including layoffs and a global restructuring. I quickly assembled a team in response. We conceptualized and implemented a quick-response developed a cultural resilience strategy, crisis response framework, and internal communications system to help the organization adapt.

This Silicon Valley venture capital firm has been producing an annual security report for more than a decade. However, the report has not received the attention or recognition that it deserves in its years of production. Storyhackers worked with the firm, its partners, its chief marketing officer, its PR agency, and the report creators to improve upon the storyline and distribution strategy. The report received attention in multiple Tier 1 media sources within two weeks of its launch.

Trulioo worked with me from the days of their first fundraise to their Series D raise, which brought in new leadership for the company. A team that I built, led, and managed developed the company’s first customer stories and helped to crystalize the founder vision into the organization’s long-term product/marketing direction. Most recently, we implemented a communication and storytelling framework within the in-house team to support immediate-term growth initiatives pertaining to the company’s KYC and identity verification solution.

Justrite Safety Group, a portfolio of 5 companies, is one of the largest manufacturers of construction safety equipment in North America. The company needed to rapidly digitize 5,000 SKUs while also developing a strategy for articulating the unique value of its products compared to do-it-yourself approaches. I built a scalable operations strategy that enabled the implementation of AI to provide relevant market education materials.

Optimizely has made a name for itself as the most comprehensive experience optimization solution on the market. Following a Series B fundraise, the company was under pressure to grow aggressively. I built and managed a team that supported the company’s market expansion plan, conducting research to uncover sources of friction for business growth. Based on this research, we developed an educational content library to help Optimizely sell its solution up-market.

-Program chair
-Speaker coaching
-Editorial
-Timeline management
-Attendee communication

Reach: Millions of people
Core audiences: Entrepreneurs, corporate innovation leads, investors, government leaders

-Operational support for creative/production team support
-Content timeline management
-Customer success <> content team quarterback
-Technical systems needs assessment & orchestration

Reach: Small, curated executive cohort
Core audiences: C-suite conneted apps strategy

-Narrative conceptualization
-Speaker coaching
-Video shoot orchestration
-Post-production
-Budget management

Reach: Events, PR campaigns, sales
Core audiences: Security industry professionals

-Program support
-Attendee communicatio
-Session planning & development
-Techical orchestration support
-Speaker management

Reach: 300 people
Core audiences: Small business owners, entrepreneurs

- Creative concept
- Production orchestration
-Venue selection
-Speaker management
-Post production

Reach: Thousands of people
Core audiences: Marketing proessionals, mmedia buyers

Defense R&D fundraise for responsible AI and synthetic data platform

Focus:
-Executive positioning
-Messaging pillars
-Collateral development
-Value prop crystalization

New housing construction platform & data-sharing ecosystem

Focus:
- Brand development
- Founder communications support
- Creative & collateral development
- Value prop crystalization

South Asian Sustainability Fund tied to U.N. Sustainable Development Goals

Focus:
-Brand development
-Collateral creation
-Information visualization
-Message simplificatin

Institutional fundraise for indoor agriculture startup

Focus:
- Message simplification
- Creative & collateral prep
- Multimedia visualization

CarbonCure Technologies: Making Concrete More Sustainable

How San Blas Securities Delivers Care and Approachable Service

Entering a New Era of Corporate Governance: How GCs Can Level Up in Leadership

COVID Vaccine Booster Shots: What You Need to Know

Adopting GenAI Responsibly

Developer Productivity and GenAI Code: Demystifying the Connection

GenAI Code is Pushing CTO Leadership to Evolve: Here’s How 3 Are Navigating the Shift

18 Technical Due Diligence Questions to Assess GenAI Code Risk

Kind, Constructive Feedback Examples for Colleagues

The Remote Guide to Building a Geodispersed Team

Positive Feedback Examples for Colleagues

Kind, Constructive Feedback: Striking the Righ Tone

Women-Owned Businesses Face a Tougher Road to Recovery from COVID-19

California Legal Trends Report

State Legislative Trends Report

Campus to Career Report

State of product leadership: Digital transformation report