Make storytelling your strategic edge
Everyone talks about storytelling. Few can turn it into a business advantage.
I help teams move from abstract ideas to concrete narratives that drive growth—anchored in data, delivered with creativity, and aligned with your most critical goals.
Early in my career, I worked for a $100M division of a $1B company with direct ownership of P&L, campaign performance, and the data models used to prove ROI. My team was expected to quantify and demonstrate a return for every dollar invested. That experience shaped a clear, grounded approach: use story to drive outcomes, not just attention.
Whether you need a story library, a scalable messaging system, or a way to link communications with revenue, I’ll help you build a strategy that works—and lasts.
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I bring hands-on experience across strategic communications—media relations, executive positioning, crisis response, stakeholder engagement, and content strategy. My work helps organizations build trust, navigate change, and communicate with credibility when it matters most.
Storytelling is the throughline that connects it all. I thrive as a solo operator, but I’m most effective embedded in cross-functional teams—partnering with comms, editorial, and marketing leaders to create messaging that ensures cohesion and momentum.
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When done well, content is one of the most efficient early-stage investments you can make. It builds momentum across key traction metrics—awareness, trust, engagement—that shape your brand’s trajectory.
Strong content doesn’t just fill a blog. It becomes the foundation your future marketing team will build on, informing campaigns, sales enablement, product positioning, and investor messaging for years to come.
You can learn more about my approach here.
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No matter what type of organization you’re running (startup, nonprofit, VC fund, established company), a thoughtful leadership brand is a must.
Here’s how I help:
Building programs that grow with you and your organization
Creating time-efficient scalable systems instead of one-off tactics
Aligning tactics (LinkedIn, blogging, guest lecturing) to your business’s traction objectives
Building handcrafted strategies that feel authentic and natural
Demystifying algorithms, and helping you see past vanity metrics, on platforms like LinkedIn
Offering thought partnership during high-stakes, make or break moments
Helping you establish the right tone with every communication
Establishing programs that make the most out of your limited time
Supporting tasks such as writing and visual asset creation
I won’t pressure you into doing something that feels authentic. Repetition and consistency are what matter most…not “gaming the algorithm.”
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Your blog is a growth engine—when it’s built strategically.
A well-run blog does more than publish updates. It can:
Deliver meaningful insights
Engage key stakeholders
Shape business-critical conversations
Strengthen relationships
Align internal teams
Improve company culture
I help organizations build blogging systems designed for long-term impact—not just traffic spikes. Using networked-knowledge principles and content science, I help you cut through the noise, stay ahead of algorithm shifts, and create content that earns trust and drives action.
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In a noisy, omni-channel world, long-form educational content isn’t optional—it’s how you build alignment, motivate action, and reinforce what matters most.
Think of each story as a product: designed to scale 1:1 conversations, deepen trust, and move people closer to a decision.
When done right, key stories drive growth across critical metrics:
Higher-quality leads and prospects
Faster decision cycles
Larger deal sizes
Increased renewals and upsells
Stronger internal alignment and clarity
Whether you call it thought leadership, content marketing, or strategic messaging, the goal is the same: stories that sit at the intersection of your audience’s goals, your traction metrics, and real human interest.
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I specialize in translating complex information into clear, actionable narratives for both internal and external stakeholders. My approach is grounded in research methods and built to strengthen strategy, precision, and trust.
Here’s what my work enables:
Aligned storytelling that reflects the priorities of investors, boards, and executive leadership
Statistical integrity that withstands scrutiny—no loose ends, no weak claims
Decision-focused reporting frameworks that simplify complexity and clarify next steps
Governance systems that improve collaboration and inspire confidence across teams
Cross-functional workflows that connect strategic goals to day-to-day engineering operations
From publishable insights that shape public narratives to internal benchmarks that guide resource allocation, I help teams build data communication systems that work—because they’re built on truth, trust, and clarity.
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I take a grounded, systems-first approach to GenAI—breaking complex processes into adaptable sub-processes that reduce cognitive load and enhance human creativity. The goal: use AI to amplify strategy, not override it.
Here’s what I help teams achieve:
AI-powered workflows that enhance—not replace—creative and strategic decision-making
Faster response times for high-stakes outputs like press releases, crisis comms, and stakeholder updates—without sacrificing quality
Message consistency at scale, with smart rephrasing that stays true to brand voice and mission
Faster research and ideation, using AI to surface insights, summarize trends, and refine narratives
Responsible AI governance that keeps humans in the loop and strategy at the center
When teams need to scale storytelling or comms ops fast, I help establish a shared source of truth—so every output reflects clarity, consistency, and purpose.
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I’ve supported over $1B in successful fundraising efforts—ranging from early-stage rounds to large-scale capital raises across AI, defense, sustainability, and cleantech. From $2M to $500M+, I’ve helped teams shape the narratives that open doors and close the gap between vision and investment.
Here’s how I can support your raise:
Clarify and strengthen your narrative for investor alignment
Develop pitch materials that resonate with the right audiences
Build content and comms assets that create momentum
Facilitate warm introductions where relevant and possible
Whether you’re raising your first round or repositioning for a strategic capital partner, I help you communicate with clarity, precision, and confidence.
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In today’s information-heavy landscape, data alone doesn’t persuade. Human interest narratives do. The right story, shared by trusted voices, can accelerate trust, open markets, and shift the trajectory of your organization.
I partner with leadership teams to translate complex ideas into timeless narratives—fusing journalistic rigor, research depth, and strategic copywriting to build assets that endure and scale.
My approach is high-touch and precise: detailed project management, strategic foresight, and a level of care that ensures every story aligns with your broader business goals—not just your next campaign.
When the stakes are high and the message matters, I help you get it right.
Let’s start a conversation.
Tell me about your vision and how you think we might work together.