No matter what type of organization you’re running (startup, nonprofit, VC fund, established company), a thoughtful leadership brand is a must.

Here’s how I help:

• Building programs that grow with you and your organization

• Creating time-efficient scalable systems instead of one-off tactics

• Aligning tactics (LinkedIn, blogging, guest lecturing) to your business’s traction objectives

• Building handcrafted strategies that feel authentic and natural

• Demystifying algorithms, and helping you see past vanity metrics, on platforms like LinkedIn

• Offering thought partnership during high-stakes, make or break moments

• Helping you establish the right tone with every communication

• Establishing programs that make the most out of your limited time

• Supporting tasks such as writing and visual asset creation

I won’t pressure you into doing something that feels authentic. Repetition and consistency are what matter most…not “gaming the algorithm.”

Content marketing is such a valuable, early-stage investment. It is the single most efficient driver of traction metrics that set the tone for future phases of your organization’s evolution. Done right, it will be the foundation for your marketing team for years to come.

You can learn more about my approach here.

Your blog is a less-than-obvious a growth engine for your organization. It can help you:

• Deliver valuable insights

• Foster alignment

• Engage stakeholders

• Shape business-critical conversations

• Establish and strengthen lasting relationships

• Improve your organization’s culture

I use proven scientific techniques—grounded in networked-knowledge fundamentals—to help you stay ahead of algorithms and vanity metrics. The result? A blogging system that cuts through the noise and drives real impact for your organization.

Think of each story as a “product” designed to scale 1:1 relationships and enhance conversational efficiency.

Narratives can help you with advancing metrics such as:

• Lead and prospect quality

• Likelihood of initial and subsequent conversations

• Decision-cycle traction (speed to close)

• Average order value

• Likelihood of initial and subsequent conversations

• Customer health: renewal & upsell

KPI-driven content goes by many names—content marketing, thought leadership, strategic messaging—but the goal remains the same. To drive real growth, your stories must laser-focus on the intersection of audience goals, traction metrics, and human interest narratives.

I enjoy working with organizations across VC/PE, fintech, public health, deep tech, and climate. What drives me:

• Helping modernize our financial markets

• Implementing AI effectively 

• Adapting to the climate crisis

• Strengthening local government networks

• Building an economy that works for everyday people

• Amplifying arts and culture

• Ensuring scientific progress

• Supporting educators

• Countering divisiveness

I have deep experience across all areas of strategic communications, including media relations, crisis and issues management, executive positioning, stakeholder engagement, and content strategy—helping organizations build trust, navigate challenges, and drive meaningful impact.

With expertise in research methods, I translate complex information into compelling, actionable narratives.

Here’s what my work enables:

• Stronger alignment of storytelling with the messages you’re delivering to stakeholders (investors, board, c-suite, etc.)

• Enhancement of statistical integrity and best practices, so people can’t poke holes in your reasoning

• Creation of reporting frameworks that drive better decision-making

• Establishment of governance for better team collaboration and enhanced confidence.

• Highly-tailored approach to connecting strategic leadership requirements to engineering team operations (with close collaboration across the entire organization to build the perfect workflows)

My data storytelling work serves both external and internal audiences—ranging from publishable reports that shape public narratives to internal reporting and benchmarking that drive informed decision-making.

I take a precise and adaptable approach to AI implementation in marketing and communications. By breaking processes into nuanced sub-processes, I aim to free up cognitive overhead—because I believe GenAI can genuinely benefit humanity.

Here’s what I build toward:

• Integrate GenAI into your workflows with tools that support—not override—your creative and strategic decision-making.

• Accelerate rapid-response content, driven by a source of truth, for fast-moving markets: press releases, stakeholder updates, and crisis communications (without sacrificing fidelity or quality).

• Enhance consistency and adaptability by rephrasing core messaging in innovative ways and maintaining alignment with your brand’s voice and mission.

• Streamline research and ideation by using AI to surface insights, summarize trends, and refine messaging strategies faster than ever.

• Ensure human-AI collaboration through governance frameworks that keep human oversight in the loop, ensuring that technology serves your strategic goals—not the other way around.

When teams need to scale their content or storytelling operations, I quickly establish a ‘ground truth’ foundation—ensuring clarity, consistency, and strategic alignment from the start. You’d be surprised what’s possible.