Before starting my writing & communications consulting practice, I was a university statistical computing and martial arts instructor. I was responsible for hundreds of students in extremely competitive environments. My success was rated on their individual outcomes.
What happens if I didn’t deliver on these promises?
That perspective shapes my mindset as a business owner. See some of my services, outcomes, and recent work below.
There are 3 pathways that people and organizations typically work with me.
Working together
1. Content strategy, communications, and marketing braintrust
2. Writing, editing, information design, and multimedia creative direction
3. Executive thought leadership & brand-building that advances traction
Outcomes I’ve driven
Highlights from past 24 months
GTM: 60+ opt-ins for GenAI pilot program launch targeting design partners.
Activation: 30% engagement increase across cleantech program engagement.
Fundraising: $1B+ capital commitments to new funds and startups.
Media Coverage: WSJ, Bloomberg, Fierce Healthcare, Financial Advisor Magazine, CFP Institute, CFO.com, and Stack Overflow.
Revenue: 50% increase in tough-to-convert segment for public company.
Portfolio snapshot
The best strategies adapt to the unique dynamics of your business.
AI-powered content engines. Living systems blog for AEO/SEO, case studies, and social posts to drive demand gen.
Integrated marketing & communications engines. Omnichannel (online/event-driven) strategic messaging: video series, web copy, and media amplification.
Industry-shaping data reports. Venture capital industry research report with coverage across major media, in support of CEO press tour.
Venture fund partner thesis. Support partner at leading U.S. venture fund to shape her investing thesis in AI.
Data-driven research & narrative-building. Analysis of U.S. state legislative and policy mindshare.
Tailored, ICP-focused demand gen strategies. Integrated marketing campaign for climate resilience startup.
GTM & market activation. Foundational messaging and sales enablement for LinkedIn’s expansion into the local government sector.
Meaningful mentorship & sector leadership. Educational articles helping career-seekers find jobs in the climate economy.
Digital <> real world experiences. Integrated communications and marketing for Climate VC fund’s investing approach and theory of change across including social media, in-person events, and publishing.
Crisis management and culture stabilization. Crisis response and cultural resilience program-building for multi-billion dollar cloud company.
FYI
A lot of executives dislike working with ghostwriters because they want to maintain control and ownership over their ideas. I get it, I hear you, and I’m on the same page. I am a true craftsperson with strong listening skills and a broad-based toolkit. It needs to walk like you, talk like you, and capture attention—like you, not like me. My approach is coaching and collaboration-driven…and I have my own areas in which I’m building my own thought leadership in my own domain: education, writing, and research methods.
In addition to operating as a solo practitioner, I’ve also assembled a team of service providers (and fellow independents) with the capacity to scale to a larger agency. These are long-term working relationships, not transactional ones. The operational model equips us with endurance and growth potential across any economic conditions. Visit www.astoundly.com to learn about our work and thesis.