Stories are more than words on a page.
Hi, I’m Ritika—a narrative architect with a background in corporate R&D, writing, data science, and information design. I’ve seen firsthand how clear, purposeful communication forms the foundation of any successful initiative.
I’m often brought in to find clarity in complex, high-stakes situations—especially when the path forward isn’t obvious. One thing I’ve learned: every system holds signals. But not all of them are seen.
My best advice? Don’t let the noise drown out what you know to be timeless and true. Trust your internal compass. Great things happen when you’re grounded in the power of your message. Writing is often the most critical first step.
My process
Step 1: Research
I start by analyzing patterns, sometimes with the help of a natural language processing (NLP) algorithm called Expansively. My goal here is to establish structure from many different signals & inputs.
Step 2: Stakeholder Collab.
At this point, the strategic narrative begins to take shape. It’s a good point for feedback-driven execution.
Step 3: Creative Execution
Now is the time for building and layering in our strategic multimedia elements—to take your audiences on a journey.
Step 4: Refine
Where we began with an open-ended approach, now is the time for perfection-driven improvement. We been driving towards the end product.
Step 5: Measure
If it’s not measurable, it didn’t happen. Here’s where my data engineering background enters the picture. I’ll help you implement systems to report upon your KPIs and progress.
Step 6: Iterate
Remember that progress happens through consistency, reflection, and persistence. We’ll do a retro to further solidify your move-forward plan.
Sector experience & client snapshot
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LinkedIn
Twitter
Stack Overflow
Lean Startup Company
The Globe and Mail
Forbes
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Salesforce
Sema Technologies, Inc.
U.S. government innovation
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Zephyr Peacock India Growth Fund
Scale Venture Partners
Primary Venture Partners
RocketSpace
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Soracom
aeSolutions
Praxedo
Boviet Solar USA
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Juvo Mobile
Trulioo
Plaid
Diligent
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Kodiak Solutions
WHILL
Blue Shield of Illinois
Blue Shield of California
Key Solutions
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Kenna Security
Okta
Cloudera
Atos
McKinsey
Dropbox
Box
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Higher Ground
Lean Startup Education
General Assembly
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Shippo
Shopify
BigCommerce
Tangiblee
Let’s start a conversation.
Tell me about your vision and how you think we might work together.