Narratives are critical, high-value, and long-lasting investments.

My name is Ritika. I’m a narrative experience architect with a cross-functional background across communications, marketing, analytics, product, UX, sales, and engineering teams. I’m trained as a writer, information designer, and data scientist. Through my 15+ year career, I’ve learned that no matter what team I’m on, it’s the brand story experience that paves the road to a successful initiative. So, my process always begins with writing & storyboarding to blueprint out the flows of information…

This concepting stage is important but often overlooked. It can make or break the success of a message, especially in contexts like crisis management, product announcements, employee on-hands meetings, events, etc. And then there’s the whole media relations jungle…

I work hand-in-hand with you as a thought partner, to align your messaging to your traction goals and help your narrative plane take flight. In addition to running my own consultancy, I also partner with fellow business owners and larger agencies when there’s a need for more hands on deck!

Exceptional narratives aren’t a coincidence.

There’s always a story behind the story. The best narratives come from details that aren’t always obvious. In today’s creative landscape, we have an abundance of powerful tools to navigate ever-changing audience expectations. Why not build something truly awesome, that leave us with incredible memories?

My process

Step 1: Research

I start by analyzing patterns, sometimes with the help of a natural language processing (NLP) algorithm that I co-invented with my husband. My goal here is to establish structure from many different signals & inputs.

Step 2: Stakeholder Collab.

At this point, the strategic narrative begins to take shape. It’s a good point for feedback.

Step 3: Creative Execution

Now is the time for building and layering in our strategic multimedia elements.

Step 4: Refine

Where we began with an open-ended approach, now is the time for perfection-driven improvement.

Step 5: Measure

If it’s not measurable, it didn’t happen. Here’s where my data engineering background enters the picture. I’ll help you implement systems to report upon your KPIs and progress.

Step 6: Iterate

Remember that progress happens through persistence. We’ll do a retro to further solidify your move-forward plan.

Sector experience & client snapshot

    • LinkedIn

    • Twitter

    • Stack Overflow

    • Lean Startup Company

    • The Globe and Mail

    • Forbes

    • Salesforce

    • Sema Technologies, Inc.

    • H2O.ai

    • U.S. government innovation

    • Zephyr Peacock India Growth Fund

    • Scale Venture Partners

    • Primary Venture Partners

    • RocketSpace

    • Soracom

    • aeSolutions

    • Praxedo

    • Boviet Solar USA

    • Juvo Mobile

    • Trulioo

    • Plaid

    • Diligent

    • Kodiak Solutions

    • WHILL

    • Blue Shield of Illinois

    • Blue Shield of California

    • Key Solutions

    • Kenna Security

    • Okta

    • Cloudera

    • Atos

    • McKinsey

    • Dropbox

    • Box

    • Higher Ground

    • Lean Startup Education

    • General Assembly

    • Shippo

    • Shopify

    • BigCommerce

    • Tangiblee

Let’s start a conversation.

Tell me about your vision and how you think we might work together.